Google, entering into 15th year of its operations this week, announced on Thursday that earlier last month it upgraded its Search Algorithm which affects 90 percent of the worldwide searches via Google.
Amit Singhal, Vice President of Search, mentioned that Google has upgraded to its latest “Hummingbird” Algorithm, the move is aimed at trying to keep pace with the evolution of internet usage. Search Queries have got more complicated by the day and technology needs to evolve from rudimentary “Boolean” or keyword-based systems because of the need to provide more and more accurate and relevant search results.
“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal. “Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a blog. “The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”
Image Courtesy – Engadget
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